Welcome to Logic Brands, your direct link to the coolest, trending, most innovative products from around the world. Based in the sunny Bay of Plenty, New Zealand, we’re all about discovering the latest trends and bringing them straight to you—cutting out big retail footprints and overheads to deliver better prices without compromising on quality.

We’re not just a store—we're the first customer of every product! Whether it’s the latest tech gadget, home accessory, or innovative wellness solution, we carefully select and test everything we sell—because we only offer products we believe in and use ourselves.
By sourcing products directly from trusted manufacturers with our own brands, we’re able to control the quality and manufacturing process and pass on the savings to you. Our mission is simple: to offer high-quality, innovative products that you’ll love, at prices that make sense.

Thanks for choosing Logic Brands. We’re thrilled to help you discover the next great thing.